We are a real estate private equity firm with 100,000 square feet of assets under management in Southern California. We work with individual investors in North America and Asia to generate attractive risk-adjusted returns over the long term.
We seek to acquire high quality investments at discounts to replacement cost. We then improve the properties through hands-on management and targeted value-add initiatives. Our efforts result in solid returns for investors and strong economic assets for communities. Red Rock’s real estate portfolio includes office, retail, and residential properties. Major holdings include BaccHus Office Park and prime retail buildings in Downtown Santa Ana.
Red Rock focuses on investing in properties with strong intrinsic value characteristics – in essence we acquire properties with values less than that of replacement cost. We focus on assets that can cash flow in market uncertainty.
Red Rock assesses properties from an unleveraged perspective, solely based on the quality of the real estate where the investments goals are to enhance returns under a conservative calculation to allow an investment to withstand market instabilities.
We posses the ability to invest locally, across property types and under varied capital structures. This allows Red Rock to maximize returns by responding to different market cycles, while providing its investors with greater context to evaluate a given investment.
Red Rock is well versed in both suburban and urban infill properties. We specialize in targeting risk-averse assets with unexposed opportunity. The primary focus for owned assets is re-positioning for stabilization and disposition in favorable market conditions. Adding value is achieved through aggressive marketing strategies and a focus on tenant relations.
Red Rock’s principals have acquired and managed millions of square feet of properties in California and throughout the United States.